Retail distribution giant Valiram selects Anchanto to accelerate its global eCommerce transformation
Southeast Asia’s leading retail specialist is set to roll out a unified strategy with multichannel selling and logistics technology company, Anchanto.

Singapore, 20th October 2020 – Luxury goods and retail specialist, Valiram, today announced its partnership with global software-as-a-service (SaaS) companyAnchanto, to transform and solidify its backend e-commerce and logistics operations across the Southeast Asia region. This collaboration will enable Valiram to scale its multichannel efforts for its vast portfolio of more than 200 international brands. Through the partnership, Valiram will leverage Anchanto's e-commerce management solutions, Wareo (Warehouse Management System) and SelluSeller (Order and Channel Management System) –and have a comprehensive and robust solution to scale their multichannel e-commerce backend operations across countries, warehouses, and ecosystem of e-commerce partners and technology.

Valiram has built its reputation on the excellence of its end-to end service, expertise of the local markets, ability to upscale brand management and store roll-out, and innovative approach to offer compelling and luxurious omnichannel shopping experiences - especially post-purchase. We believe we will strengthen our leadership position through the sustainability and diversity of our 360° approach to retail, and our forward-thinking. We trust Anchanto’s technology and teams will enable our pragmatic e-commerce vision and strategy, allow us to grow our sales across countries and categories, and onboard more brands while keeping the same quality insurance and values at heart., said Mukesh Valiram, Executive Director of Valiram.

Acknowledging the immense value in building its online presence as a long term strategy, the 85-year young company had taken its first step in online selling with the launch of, its very own flagship e-commerce webstore. After the riveting success of the initiative, which also became the foundation of the company’s COVID-19 response strategy, and its renowned expertise in online brand building,the group is now poised to change the face of its e-commerce vertical.

To expose our portfolio of brands to a wider audience, and offer them a unified experience across online and offline sales channels, we need to equip with a strong technology infrastructure. With this new collaboration, Valiram will look to achieve regional expansion while managing all its high-end stores and nine warehouses with more efficiency and productivity added Mukesh Valiram.

An established and sizable business like Valiram having a rich history selecting us for implementing their new-age strategy, is an amazing testimony for our software platforms. It is indeed heartening to see such companies placing their trust in us to accelerate their growth in the digital realm. We will act as their key technological pillars and accompany Valiram across all markets, helping them with more collaboration outside the APAC region as well , said Vaibhav Dabhade, Founder & Chief Executive Officer of Anchanto.

With a mission to build scalable backend operations, Valiram needed a technology partner to consolidate and standardise their digital processes while working for global brands such as Michael Kors, Tumi, Tory Burch, Victoria’s Secret, Bath & Body Works, Giuseppe Zanotti, to name a few. Anchanto's robust and agile technology, strong expertise in the region, and rich ecosystem of integrated partners such as marketplaces, webstores, service providers, or last-mile carriers, will help Valiram to reach their goals of building lasting relationships with brands and investing in sustainable and long-term strategies.

We have been following Anchanto’s technology for a long time, gathering feedback and insights from their users and studying it in depth. The testimonies of the stability & scalability of their platforms coupled with the proven excellence and reactivity of their support were crucial in our decision-making process , said Sujjath Ahmed, CIO of Valiram. Anchanto’s technology will enable us to significantly increase the efficiency & quality of our operations while growing the business across channels.

Anchanto’s proprietary technology is designed to make online selling and management simple for everyone – including established retail specialists such as Valiram as well as brand principals, 3PLs, and e-commerce enablers – by managing the integration of their offline and online channels. In addition to its SelluSeller platform, which gives online sellers the ability to manage their sales in one platform, Anchanto has also developed an e-warehouse management system, Wareo, to help sellers and brands manage their fulfilment across multiple platforms.

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